The Three Questions at the Heart of the Framework
The Core 3 is structured around three sequential questions. Each one corresponds to a distinct phase of the framework and serves a specific purpose in the strategic planning process. Together, these three phases form a coherent, identity-aligned planning process—one designed to help strategy serve what matters most.
Who Are We?
This first phase focuses on understanding your current reality. It helps surface the shared truths, assumptions, and cultural patterns shaping how you operate today—often revealing misalignments that strategy alone can’t fix. The outcome is a clear snapshot of who you are right now, not who you aspire to be.
Who Are We Becoming?
The second phase shifts from description to discernment. Here, the work centers on clarifying future identity—naming the kind of people, team, or organization you are becoming, along with the growth and change that vision requires. The outcome is a grounded, honest picture of where you’re headed and why.
How Will We Get There Together?
The final phase translates identity into action. It focuses on turning shared purpose and values into clear priorities, commitments, and next steps—so the work doesn’t stall at vision. The outcome is a working strategic plan designed to guide real decisions without eroding the culture you’re trying to protect.
